Client:

Apple

The world’s greatest brand deserves the world’s greatest work.

 
 
 

01.

First up - even recruitment is different at Apple. Most companies are so paranoid about any aberration of their logo - This company decided to think different.

 

02.

Few things beat a compelling testimonial.

 

03.

The one that started our relationship with Apple. The launch of the iPhone 7

This one rattled a few feathers with the old guard.

 
 

04.

The opener for the September 2018 Keynote.

This played immediately prior to Tim walking on stage.

At this time no-one, including the audience in the Steve Jobs Theater had much of an idea of what Apple Park looked like.

 

05.

Announcing Apple's foray into entertainment. It seems to be working out.

 

06.

A very Apple New York minute.

 

07.

An opener for an education keynote premiering in Chicago. 

A certain Tim Cook had something nice to say about it, too. 

 

08.

My APPLE directorial debut. 
It's easier when your DP is Hoyte van Hoytema