Client:

Royal Caribbean

An SOS went out for Royal Caribbean

 
 
 

01.

I inherited a campaign that was taking on water, fast.

The prior ECD had jumped ship and a very, very expensive shoot was stuck in the doldrums.

We got the campaign back on course for relatively little cost.

The account stayed with the agency.

Mission accomplished.

Why not?

 
 

02.

This is the spot. Rescued from being marooned by unhappy clients.

 

03.

Some print.

 
 

04.

An outdoor stunt idea to generate PR for the new campaign.